Starting a 5-Year Independent School Positioning Strategy

Starting a 5-Year Independent School Positioning Strategy

Five Year School Planning: Value Positioning

The concept of value proposition evolved from Harvard Business School research and has been in the marketplace for decades. Like others in the independent school industry, Gowan Group refers to value proposition as a key selling point, or a differentiator used to persuade. We refer to the term value proposition as the method used to deliver value to a market.

Visual Content Marketing for Schools

Marketing your school through visual content

See Gowan Group's latest infograph for Independent School Marketing in 2016. For more information on marketing services, contact Hailey Feldman, Director of Digital Marketing.

Gowan Group would like to thank HubSpot for providing valuable research. This infograph has been adapted, independently researched, and revised by Gowan Group.