School Marketing

Starting a 5-Year Independent School Positioning Strategy

Starting a 5-Year Independent School Positioning Strategy

Five Year School Planning: Value Positioning

The concept of value proposition evolved from Harvard Business School research and has been in the marketplace for decades. Like others in the independent school industry, Gowan Group refers to value proposition as a key selling point, or a differentiator used to persuade. We refer to the term value proposition as the method used to deliver value to a market.

How our Independent School Consultants are Designing Marketing Materials for School Clients

Independent School Marketing Consultants from the Gowan Group discuss private school marketing.

Free Landing Page Experience Report

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