The Gowan Group is an educational consulting firm dedicated to advancing independent schools through innovative strategic thinking and enrollment management. As former independent school leaders, our team of nationally renowned consultants provides comprehensive services organized around three core areas: Investigate (demographic studies, marketing audits, admissions audits, communications audits, and topical surveys), Communicate (admissions trainings, communications plans, marketing content, graphic design, and video/photography publications), and Elevate (enrollment management, head of school searches, strategic planning, branding, governance retreats, and feasibility studies for capital campaigns). Our signature approach moves independent schools forward by establishing school solvency through their Strategic Enrollment Management Model, which shifts schools away from traditional admissions practices and creates resilience against economic downturns that may affect enrollment. Through research, strategy, consultation, and thorough implementation support, The Gowan Group works side-by-side with schools to fill enrollment vacancies, craft compelling messaging that reflects each school's unique mission and values, develop data-driven solutions, and ultimately unite entire school communities toward shared vision and long-term success.
Confronting the demand for data-driven research to create and support school marketing efforts will soon be mandatory as independent schools become more competitive & continue to learn about enrollment management solutions.
By creating content to drive prospective families to an independent school’s website and embracing an inclusive community through communication, private schools are addressing both concerns of recruitment and retention.
Through a variety of strategic planning efforts, independent schools will always address their internal drive to push the envelope in elevating the quality of their offerings to students and families. Schools must craft a precise story reflective of its mission and ethos.