See Gowan Group's latest infograph for Independent School Marketing in 2016. For more information on marketing services, contact Hailey Feldman, Director of Digital Marketing.
Gowan Group would like to thank HubSpot for providing valuable research. This infograph has been adapted, independently researched, and revised by Gowan Group.
For Independent Schools, a strong Mission Statement establishes purpose, values, academics, character building, and citizenship. Mission Statements are the foundations in which the school community operates.
The interactivity of digital media has given schools exciting opportunities to show, share and deliver its Mission Statement in various ways. The process of establishing an online image is simplified by translating the words within a school's Mission Statement using digital media.
Emphasizing small pieces of a Mission Statement positively positions a school's key message and brand image online. Underscoring different attributes of a Mission Statement through digital media is an incredible marketing tool to translate into pictures, videos and real-time events.
Use digital media to illustrate your school’s Mission Statement to share with your social network. Here are some tips to bring visibility to your school’s online identity:
Hailey Feldman, Director of Digital Marketing, recommends digital media content sharing with your school's social network. Social media posts provides prospective and current families with a visual comprehension of your school's Mission Statement. Increasing social media outreach results in a better understanding of your school's values, increases student enrollment, and retention.
Interested in learning more about online identity and online branding? Contact hfeldman@thegowangroup.com for a free 30 minute phone call discussing a Digital Marketing Plan for your school.
Westport, Connecticut