Storytelling, a key component to improve your school's Digital Marketing Strategy. Creating visual content is easy! Follow your school's Mission Statement as a guide.
Visibility of Mission Statements: Digital Media Sharing
HOW DO INDEPENDENT SCHOOLS COMMUNICATE THEIR MISSION STATEMENT VIA SOCIAL MEDIA?
For Independent Schools, a strong Mission Statement establishes purpose, values, academics, character building, and citizenship. Mission Statements are the foundations in which the school community operates.
The interactivity of digital media has given schools exciting opportunities to show, share and deliver its Mission Statement in various ways. The process of establishing an online image is simplified by translating the words within a school's Mission Statement using digital media.
SHOWCASE ONE PART OF YOUR MISSION STATEMENT EACH MONTH
Emphasizing small pieces of a Mission Statement positively positions a school's key message and brand image online. Underscoring different attributes of a Mission Statement through digital media is an incredible marketing tool to translate into pictures, videos and real-time events.
SUGGESTIONS FOR GETTING STARTED THIS WEEK
Use digital media to illustrate your school’s Mission Statement to share with your social network. Here are some tips to bring visibility to your school’s online identity:
- Short video clips of students participating in community service with your school.
- Post pictures of student artwork exemplifying their creativity across all grade-levels.
- Pictures with accompanying quotations from students regarding their passion for learning.
GOWAN GROUP
Hailey Feldman, Director of Digital Marketing, recommends digital media content sharing with your school's social network. Social media posts provides prospective and current families with a visual comprehension of your school's Mission Statement. Increasing social media outreach results in a better understanding of your school's values, increases student enrollment, and retention.
Interested in learning more about online identity and online branding? Contact hfeldman@thegowangroup.com for a free 30 minute phone call discussing a Digital Marketing Plan for your school.
Two New Searches for Director of Admissions
Gowan Group is pleased to announce that both Villa Maria School in Stamford, CT and Feynman School in Bethesda, MD have chosen Gowan Group to lead the searches for new Directors of Admissions and Financial Aid.
A new school of five years old and approximately 60 students, Feynman is a small school by design as its mission is focused on teaching students who are designated as gifted learners. A differentiated approach, a caring and supportive environment grounded in the philosophy of Richard Feynman, The Feynman School is poised to become one of the stalwart schools of its kind. The mission of the school states,
"Feynman School is an independent co-educational school for academically gifted children in Bethesda, MD where bright, curious, creative children, surrounded by like minds, can explore their gifts and fulfill their potential."
If you or someone you know may be interested in learning more about this search, please contact Chris Pryor at cpryor@thegowangroup.com. Gowan Group is honored to partner with Feynman School as they continue to establish themselves as one of the more forward thinking learning communities. Visit the Feynman website here, and you can view the position description here Feynman Admissions Director Position Description.
Villa Maria School of Stamford, CT, seeks an experienced and innovative individual to lead and advance the School's Admission operation. The Director has primary responsibility for all aspects of developing, implementing and achieving the goals of a robust recruitment plan. These efforts would include: developing and maintaining a network of referral sources, cultivating parent and alumni volunteers, coordinating applicable communications materials, and, administering the financial aid program.
The new Director will report directly to the Head of School and will work closely with senior administrators, faculty, the Board of Trustees and volunteers to achieve the stated goals. The ideal candidate will have several years of experience in admissions and a track record of innovation and results. Building relationships, communicating effectively and working within the Villa School culture are critical. Salary and benefits will be competitive.
Learn more about Villa Maria School here.
Candidates are requested to send a cover letter, resume, and three letters of recommendation to David Beecher who is leading this search. One can reach him at dbeecher@thegowangroup.com