Paul Keller's Deep Dive Into The Head Search Process

Gowan Group offers a unique opportunity for schools in leadership transition.  All of our consultants know the process from all of the key perspectives.  We have been on search committees, been candidates ourselves, and counseled schools through the process.  That expertise is difficult to replicate.  Most importantly, our collective experiences helps us to look objectively to keep reminding schools what they need in a candidate to thrive going forward.

I was recently in a group of around 80 independent school administrators where a straw poll was conducted about school leadership.  The first question asked was how many schools either had a first year Head, an Interim Head, or were in their current Head’s final year of service.  While I knew that many Baby Boomers were retiring around the same time, I was shocked to see that in this room over half of the participants raising their hands.  Clearly there has not been a time in our industry where we are having so much transition in executive leadership in such a condensed period of time.

Another trend that has given me pause for concern is seeing how many schools are looking for new leadership only a few years after having hired a Head that the community was excited about.  Though each situation is unique, there are an inordinate number of schools and/or school leaders who have come to a conclusion that their union is not a “good fit”.  How can so many smart people involved in a thorough and exhaustive search process meet so many talented candidates only to find out after two years that they were wrong or vice versa?

It seems that part of the problem lies in schools confusing their needs for the future with the excitement of meeting a specific candidate.  Once a search process is in its intermediate phases, a good committee will have painted a fairly clear picture of the talents that the right candidate will possess.  This will combine both the ethos of the school with the unique circumstances where a school finds itself at that moment.  However, once candidates begin to come to campus, many schools lose sight of the hard work they have done.  

The visceral feeling of a person in front of you is very different than a resume.  All too often, we get swept up with how a candidate makes us feel rather than looking at what they bring.  This echoes recent research that points to interview performance as one of the weakest indicators of job success, but one that is heavily relied upon.  However, on an informal level, I continue to be surprised by how many times the strengths of who gets named and the needs of the school get mismatched.  The committee begins with a clear plan for what they are looking for, but then get sidetracked by the human element once they start meeting people.     

Head searches are an arduous task for a school community. There is no one way for a search committee to go about it and members of the team should be wary of any firms that use a “cookie cutter” approach.  If outside expertise is implemented, there are several questions to consider.  For instance, how much time will a firm avail to you in order to get to know the uniqueness of your school community?  How well do they know your particular market?  What are some nontraditional avenues they use to find qualified school leaders?  If you do decide to conduct a search without outside counsel, have a clear and transparent plan that gathers feedback from a wide cross section of the community and pay close attention to what they say. 

Contributed by Paul Keller, Managing Director with Gowan Group

 

Using Data to Determine and Market Your School's Value

With the current, erratic economy and enrollment being a constant challenge, building a sustainable business model for independent schools should be a focus for trustees, heads of schools and business managers. School sustainability finds itself at the intersection of program audits, data collection, income generation and stabilized tuition. The below presentation will explore how a comprehensive program audit can produce a more effective and efficient program and new income generation, which could lead to future tuition stabilization.

With both tuition and competition constantly increasing, it is imperative that schools accurately communicate their program's value. Value is the differentiator and by properly identifying it...schools can dramatically improve recruitment and retention. Our Research Department developed a satisfaction and importance survey to determine a school's value. Further, by analyzing the data, we can strategize ways in which to communicate with your different constituent groups AND to fit your school's brand. 

Below is a presentation we delivered at the AISAP Annual Conference in Nashville this Summer. Take a look and be in contact with us, if you want to have a free consultation and learn how your school can better identify and communicate its value. 

New and Noteworthy

 

ATTRACTING EXCELLENCE

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Gowan Group is so excited to announce the hiring of our newest Managing Director, Marisa Soulios Felt. Marisa is a long-time friend of Gowan Group and she has enjoyed a wonderful career as a school leader and program transformer.  Marisa brings 20 years’ professional experience in education and is a lifer in independent schools. She served as Assistant Head of School at The Hamlin School in San Francisco and previously the Middle School Head at Hamlin School, Viewpoint School in Calabasas, CA and Middle School Director at Albany Academies (NY), where she helped shepherd the merger of the Albany Academy and Albany Academy for Girls.  

She has teaching experience at Buckley School, a boys’ school in New York City, and at Albany Academies, teaching second through eighth grade boys and girls.  Marisa is a graduate of Miss Porter’s School and of Trinity College in Hartford, Connecticut, and holds Master’s degrees from Hunter College (NY) in Elementary Education and Teacher’s College Columbia University in Private School Leadership.  

With Marisa being located in Los Angeles, Gowan Group expands its reach to the West Coast. She will be actively involved in Head Searches, Enrollment Management projects, Strategic Thinking and Program Development.

 

PARTNERING WITH THE BEST

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When excellence is the goal, partnerships are important to create, especially when the partner is the best in the business. In order to offer a more comprehensive list of marketing services, Gowan Group has recently partnered with Bob Rytter and Jensen Design Studio. A full-service design firm, Jensen Design Studio works with independent schools on brand identity, video, print and web design. While they are based in Baltimore, their client list reaches far and wide across the country.

Partnering with Bob and his team, Gowan Group can now continue our renowned work in research, enrollment management, messaging and branding and ensure brand accuracy with beautiful graphic design, print and video design. Jensen Design Firm and Gowan Group have long been friends, but a partnership now is certainly good news for our existing and new clients. Please visit Jensen Design Studio web site and see their incredible work with independent schools and Institutions of Higher Education.

 

ACHIEVING GREATNESS

Recently, our work has become rather intense with many new comprehensive projects in marketing, branding, data collection and analysis, program evaluation, strategic planning, print work, graphic design and administrative searches. We are so grateful that Gowan Group has reached the success it has so far, and we thank so many of you and our clients. New hires, partnerships, clients hiring us for follow-up work and referral calls are all signs that we are doing good things for schools. I think Don Gowan would be proud.