Using Data to Determine and Market Your School's Value

With the current, erratic economy and enrollment being a constant challenge, building a sustainable business model for independent schools should be a focus for trustees, heads of schools and business managers. School sustainability finds itself at the intersection of program audits, data collection, income generation and stabilized tuition. The below presentation will explore how a comprehensive program audit can produce a more effective and efficient program and new income generation, which could lead to future tuition stabilization.

With both tuition and competition constantly increasing, it is imperative that schools accurately communicate their program's value. Value is the differentiator and by properly identifying it...schools can dramatically improve recruitment and retention. Our Research Department developed a satisfaction and importance survey to determine a school's value. Further, by analyzing the data, we can strategize ways in which to communicate with your different constituent groups AND to fit your school's brand. 

Below is a presentation we delivered at the AISAP Annual Conference in Nashville this Summer. Take a look and be in contact with us, if you want to have a free consultation and learn how your school can better identify and communicate its value.